HEADS UP

The "responsibility" message being pushed now by brewers is being applauded by some retailers, greeted with skepticism by others.One buyer says he wishes the beer wholesalers would mention their responsibility campaigns when pitching their products."They are sticking with sponsoring local events and promoting the product with discounts, same as they always have done," said Scott Collins, DSD buyer,

The "responsibility" message being pushed now by brewers is being applauded by some retailers, greeted with skepticism by others.

One buyer says he wishes the beer wholesalers would mention their responsibility campaigns when pitching their products.

"They are sticking with sponsoring local events and promoting the product with discounts, same as they always have done," said Scott Collins, DSD buyer, Minyard Food Stores, Coppell, Texas. "Being responsible has not been a part o

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