HEALTH BOOK, MAGAZINE SALES INCREASE 50% AT WEGMANS

ROCHESTER, N.Y. -- Sales of health-related books and magazines are up 50% with margins of 38% at many Wegmans Food Markets stores.The gains began shortly after the retailer re-merchandised the racks in 40 Nature's Marketplace departments in July, said Mark Slater, president of Newmark Media, Addison, Ill., a magazine and book supplier. The publications are displayed by category in up to 14 feet of

ROCHESTER, N.Y. -- Sales of health-related books and magazines are up 50% with margins of 38% at many Wegmans Food Markets stores.

The gains began shortly after the retailer re-merchandised the racks in 40 Nature's Marketplace departments in July, said Mark Slater, president of Newmark Media, Addison, Ill., a magazine and book supplier. The publications are displayed by category in up to 14 feet of space.

The changes boosted sales per square foot to more than $750 in the whole

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