HEALTH CENTRAL

The supermarket pharmacy is no longer an occasional destination for consumers only looking to fill prescriptions. As more people embrace health and wellness lifestyles, the expertly staffed department has become a critical part of retailers' overall whole-health merchandising strategies.The challenge has been finding ways to use the pharmacy to its best advantage within that larger plan. Giant Food,

The supermarket pharmacy is no longer an occasional destination for consumers only looking to fill prescriptions. As more people embrace health and wellness lifestyles, the expertly staffed department has become a critical part of retailers' overall whole-health merchandising strategies.

The challenge has been finding ways to use the pharmacy to its best advantage within that larger plan. Giant Food, Carlisle, Pa., believes promoting the comprehensive products and services offered by

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