HEALTH, DIET READING ENHANCE SALES

More supermarkets are utilizing health, diet and wellness books to enhance the shopping experience, and sell subsidiary products.Not only are consumers buying more books on health topics, but they are turning to supermarkets that carry these books and using them as a handy reference center, say retailers.According to research from Simba Information, Stamford, Conn., health books represent about 5%

More supermarkets are utilizing health, diet and wellness books to enhance the shopping experience, and sell subsidiary products.

Not only are consumers buying more books on health topics, but they are turning to supermarkets that carry these books and using them as a handy reference center, say retailers.

According to research from Simba Information, Stamford, Conn., health books represent about 5% of the total consumer book market, about $480 million. It is one of the fastes

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