Sales are sweet for the mostly sugar-laden cold cereals marketed with children in mind. But some retailers expect that is going to change. Indeed, some chains are already noting the growth in healthier "all-family" and "adult" counterparts as evidence of a shift.
"Nutritional concerns" are leading some consumers toward alternative to the most sugary of the kids' cereals, said Dee Wetzel, a spokeswoman for Schnuck Markets, St. Louis.
"All-family varieties, such as Frosted Mini-