HEALTHY BEGINNINGS

Keeping the breakfast aisle fresh and exciting has been made easier by the colorful packaging and the addition of freeze-dried berries, but still, the ready-to-eat cereal category remains basically flat, maybe because so many consumers are avoiding carbohydrates these days."We are avidly seeking low-carb or reduced-carb items," said one grocery buyer who did not want to be named. He also told SN he

Keeping the breakfast aisle fresh and exciting has been made easier by the colorful packaging and the addition of freeze-dried berries, but still, the ready-to-eat cereal category remains basically flat, maybe because so many consumers are avoiding carbohydrates these days.

"We are avidly seeking low-carb or reduced-carb items," said one grocery buyer who did not want to be named. He also told SN he had recently seen a cereal at a trade show that had 7 grams of carbohydrates per servi

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