NEW YORK -- The Healthy Choice brands of frozen foods and cold cuts were featured in 1,600 supermarkets this month in a golf-themed promotion created by Hearst Corporate Marketing & Sales.
The Healthy Choice "Drive for the Green" sweepstakes ran nationwide from February 1-15. Hearst, based here, designed it as an added-value promotion for advertising in its Country Living, Good Housekeeping, House Beautiful, Redbook, and Victoria magazines.
Healthy Choice products are marketed by ConAgra, based in Omaha.
Sweepstakes entries were available on shelf talkers mounted near displays of Healthy Choice frozen foods and Healthy Choice cold cuts. Tear-off entry blanks were positioned at the frozen foods section in A&P in New England, Metro New York and Mid Atlantic; Food Mart and Price Chopper in New England and New York; Grand Union in New England, New York, and New Jersey; Gristedes in Metro New York; Safeway in the Mid Atlantic states; Waldbaums in Metro New York; Safeway in Denver; and Fred Meyer of Portland and Safeway of Seattle in the Northwest.
Food World and Brunos in the Southeast placed their shelf talkers within the Healthy Choice cold cuts section, as did Bi-Lo in the South; Ingles and Krogers in the Southeast; Food World in Florida; H.E. Butt and Randalls in Texas; Safeway in the West and Eagle Foods in the Midwest.
In addition, rack talkers were placed next to Good Housekeeping displays at store check-out counters.
The sweepstakes grand prize is a 3-day golf trip to Hilton Head Island from anywhere in the U.S., two nights at a Westin Hotel, greens fees, and $350 in pocket money. Entries are due March 17 for the March 24, 1995 drawing.
