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NEW YORK -- Big forces are bearing down on the private-label business in supermarkets.ter & Gamble sues a retail customer in an apparent "we're not gonna take it anymore" message about copycat packaging.Mass merchants are selling store brands like hotcakes. Wal-Mart Stores, with a full head of steam behind its strong store-brand program, says it will open another 100 supercenters, and Kmart Corp.

NEW YORK -- Big forces are bearing down on the private-label business in supermarkets.

ter & Gamble sues a retail customer in an apparent "we're not gonna take it anymore" message about copycat packaging.

Mass merchants are selling store brands like hotcakes. Wal-Mart Stores, with a full head of steam behind its strong store-brand program, says it will open another 100 supercenters, and Kmart Corp. may be poised to accelerate its store brands as well.

But that

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