If the soup category was a television serial, the latest cliffhanger might go something like this: Is this the end of soup concentrates? Will no-fat soup slip off its growth perch? Can soup survive the dastardly summer heat?
While the questions are presented dramatically to ensure that viewers "tune in" next time, the answers are less theatrical. In order, they are: Maybe. Perhaps. Good chance.
That's because the soup category is changing. "Consumers have been moving over to h