Consumers have long been prodded to eat their veggies. Now that they're starting to comply, retailers are searching for ways to get their frozen aisles in on the action.
Sales of frozen vegetables have sprouted in the past year. But interest in healthy eating isn't the only reason. Convenience is a major driver as consumers look for products that save them time in the kitchen.
Thus supermarket dollar sales of versions with added sauces, crumbs, herbs and spices that are as eas