HEALTHY ITEMS GAIN MUSCLE

A proliferation of stockkeeping units is enabling better-for-you frozen dinners to command a healthy amount of space -- from 25% to 50% -- in the dinner/entree category.Brand leaders like Lean Cuisine and Healthy Choice continue to expand their offerings, while smaller companies like Amy's and Cascadian Farm, formerly catering only to the hard-core healthy niche, have found their way into mainstream

A proliferation of stockkeeping units is enabling better-for-you frozen dinners to command a healthy amount of space -- from 25% to 50% -- in the dinner/entree category.

Brand leaders like Lean Cuisine and Healthy Choice continue to expand their offerings, while smaller companies like Amy's and Cascadian Farm, formerly catering only to the hard-core healthy niche, have found their way into mainstream freezers.

ConAgra recently launched a low-fat vegetarian line under the auspi

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