HEALTHY READING

Supermarkets are mining the publication field to satisfy their shoppers insatiable hunger for health-related information.Even though there is no shortage of information on these topics, it seems consumers can't get enough of it."Health magazines are ripe for cultivation and a strong category with especially good growth in supermarkets,"said Bill Kidd, executive vice president of Bay News, Portland,

Supermarkets are mining the publication field to satisfy their shoppers insatiable hunger for health-related information.

Even though there is no shortage of information on these topics, it seems consumers can't get enough of it.

"Health magazines are ripe for cultivation and a strong category with especially good growth in supermarkets,"said Bill Kidd, executive vice president of Bay News, Portland, Ore., which services supermarket chains such as Albertson's.

Over the

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