HEALTHY SWITCHES

NEW YORK -- Among wholesalers, retailers and industry experts, there is disagreement about how effectively supermarkets are capitalizing on the large -- and growing -- market for prescription-to-over-the-counter switch products.Despite stiff competition from drug chains and mass merchants, however, there is no question that the market is worth going after.According to a study conducted earlier this

NEW YORK -- Among wholesalers, retailers and industry experts, there is disagreement about how effectively supermarkets are capitalizing on the large -- and growing -- market for prescription-to-over-the-counter switch products.

Despite stiff competition from drug chains and mass merchants, however, there is no question that the market is worth going after.

According to a study conducted earlier this year by Kline & Co., Fairfield, N.J., switch products account for more th

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