HEARING THE CALL

MADISON, Wis. -- Listening and responding to members' needs is not new for the International Dairy-Deli-Bakery Association here, but the organization is listening even harder these days.And it is looking for ways to make sure it has the information its members can best use to do business more effectively.One fact-finding mission this year involved commissioning The Gallup Organization, Princeton,

MADISON, Wis. -- Listening and responding to members' needs is not new for the International Dairy-Deli-Bakery Association here, but the organization is listening even harder these days.

And it is looking for ways to make sure it has the information its members can best use to do business more effectively.

One fact-finding mission this year involved commissioning The Gallup Organization, Princeton, N.J., to do two consumer research studies. The results of the surveys, which fo

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