THE HEART OF LOYALTY

DAYTON, Ohio -- When it comes down to getting new customers and retaining the faithful, Dorothy Lane Markets here goes beyond the discount incentive.Retailers and industry executives told SN the essence of effective loyalty marketing must reach beyond price and work to establish a deeper bond between supermarket and shopper.A recent look at Dorothy Lane's frequent shopper card data gave the upscale

DAYTON, Ohio -- When it comes down to getting new customers and retaining the faithful, Dorothy Lane Markets here goes beyond the discount incentive.

Retailers and industry executives told SN the essence of effective loyalty marketing must reach beyond price and work to establish a deeper bond between supermarket and shopper.

A recent look at Dorothy Lane's frequent shopper card data gave the upscale retailer some uplifting news: 66% of households that shopped with the two-sto

Register to view the full article

test - Advanced Registered User

Already a member? .