THE HEART OF RETAIL

PHOENIX -- It starts with the pharmacy.New research from the General Merchandise Distributors Council Educational Foundation, New York, finds that retailers can build on prescriptions sold for certain medical conditions, such as heart health, and create marketing programs that lift sales across the store.The report, "Leveraging the Synergy of Pharmacy in the Whole Store," is one of two studies to

PHOENIX -- It starts with the pharmacy.

New research from the General Merchandise Distributors Council Educational Foundation, New York, finds that retailers can build on prescriptions sold for certain medical conditions, such as heart health, and create marketing programs that lift sales across the store.

The report, "Leveraging the Synergy of Pharmacy in the Whole Store," is one of two studies to be reported this week at GMDC's Health and Beauty Care Marketing Conferenc

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