HEAT SEALING LOCKS IN SUCCESS AT LUNDS

MINNEAPOLIS -- Lunds here sealed the success of its prepared entrees when it switched its packaging a little over a year ago, said company officials.Switching from an overwrapped dome package with a band around it to heat-sealed packaging boosted sales in several ways, some obvious and some not so obvious."It was an instant success. It made all the difference in the world to the success of our International

MINNEAPOLIS -- Lunds here sealed the success of its prepared entrees when it switched its packaging a little over a year ago, said company officials.

Switching from an overwrapped dome package with a band around it to heat-sealed packaging boosted sales in several ways, some obvious and some not so obvious.

"It was an instant success. It made all the difference in the world to the success of our International Chicken entree program. All the chicken entrees have sauces and I th

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