HEAVY BACK-TO-SCHOOL TRAFFIC DRIVES VIDEO SALES

In the dog days of summer, as shoppers pour into store aisles searching for back-to-school supplies, home video sales can increase if product is properly merchandised, retailers and suppliers told SN.Although few, if any, titles are specifically geared toward this crowd, key releases are timed to be in stores when shoppers arrive to purchase notebooks, pencils and other classroom accouterments, they

In the dog days of summer, as shoppers pour into store aisles searching for back-to-school supplies, home video sales can increase if product is properly merchandised, retailers and suppliers told SN.

Although few, if any, titles are specifically geared toward this crowd, key releases are timed to be in stores when shoppers arrive to purchase notebooks, pencils and other classroom accouterments, they said. The back-to-school period also coincides with outdoor temperatures becoming so

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