A HEEDFUL APPROACH

There are rumblings, albeit quiet and off in the distance, that foretell industry progress toward adopting more efficient trade promotion practices.Growth in joint programs for category management, continuous replenishment and electronic data interchange is putting retailers, wholesalers and manufacturers in the same room to discuss mutually beneficial projects.It's these types of collaborative programs,

There are rumblings, albeit quiet and off in the distance, that foretell industry progress toward adopting more efficient trade promotion practices.

Growth in joint programs for category management, continuous replenishment and electronic data interchange is putting retailers, wholesalers and manufacturers in the same room to discuss mutually beneficial projects.

It's these types of collaborative programs, what one retailer dubbed "a new mating dance," that can bring trading p

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