HEINEKEN TARGETING HISPANICS

WHITE PLAINS, N.Y. -- Heineken U.S.A. here is making its presence felt in Hispanic communities along the East Coast with a new Hispanic tag line and marketing program created specifically for the Latino market.According to a Heineken press release, the $11 million campaign includes three 30-second television commercials that air on both national and local Spanish-language stations in New York; Orlando,

WHITE PLAINS, N.Y. -- Heineken U.S.A. here is making its presence felt in Hispanic communities along the East Coast with a new Hispanic tag line and marketing program created specifically for the Latino market.

According to a Heineken press release, the $11 million campaign includes three 30-second television commercials that air on both national and local Spanish-language stations in New York; Orlando, Fla.; Philadelphia; Providence, R.I.; Boston; and Hartford, Conn. The commercials

Register to view the full article

test - Advanced Registered User

Already a member? .