HEINZ CHIEF GIVES BRANDING ADVICE

WHITE SULPHUR SPRINGS, W.Va. -- One of the chief challenges facing brand marketers is determining how to grow a mature brand in a well-matured market. But it's possible to successfully meet that challenge by making the right assumptions and taking the right action, according to William R. Johnson, chairman, president and chief executive officer, H.J. Heinz Co.Johnson described his outlook on how to

WHITE SULPHUR SPRINGS, W.Va. -- One of the chief challenges facing brand marketers is determining how to grow a mature brand in a well-matured market. But it's possible to successfully meet that challenge by making the right assumptions and taking the right action, according to William R. Johnson, chairman, president and chief executive officer, H.J. Heinz Co.

Johnson described his outlook on how to keep brands fresh in a presentation at a session of the Grocery Manufacturers of Ameri

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