HEINZ, TABASCO CO-BRAND HOT KETCHUP

PITTSBURGH -- H.J. Heinz Co. here is expanding its test of Heinz Hot Ketchup with McIlhenny Tabasco sauce, in selected markets. Plans call for a national rollout of the co-branded product, according to Todd Phillips, product manager in the retail marketing division at Heinz."Hot foods are really popular and growing. Heinz is an all-American company known for basic ketchup, not hot sauce. What could

PITTSBURGH -- H.J. Heinz Co. here is expanding its test of Heinz Hot Ketchup with McIlhenny Tabasco sauce, in selected markets. Plans call for a national rollout of the co-branded product, according to Todd Phillips, product manager in the retail marketing division at Heinz.

"Hot foods are really popular and growing. Heinz is an all-American company known for basic ketchup, not hot sauce. What could we do to make it hot and make the consumer recognize it as hot?" he said.

"The

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