PITTSBURGH -- H.J. Heinz Co. here is expanding its test of Heinz Hot Ketchup with McIlhenny Tabasco sauce, in selected markets. Plans call for a national rollout of the co-branded product, according to Todd Phillips, product manager in the retail marketing division at Heinz.
"Hot foods are really popular and growing. Heinz is an all-American company known for basic ketchup, not hot sauce. What could we do to make it hot and make the consumer recognize it as hot?" he said.