HEINZ TRADES SINGLE CANS OF 9-LIVES FOR FOUR-PACKS

SAN ANTONIO, Texas -- Retailers can thank H.E. Butt Grocery Co. here for the new 9-Lives Canned four-packs of cat food that are now making their way to store shelves.According to Dan Friedrich, general manager of 9-Lives at Newport, Ky.-based Heinz Pet Products, Robert Kailing, who was the category manager for pet foods at H-E-B, was the "catalyst" behind the company replacing its individual 5.5-ounce

SAN ANTONIO, Texas -- Retailers can thank H.E. Butt Grocery Co. here for the new 9-Lives Canned four-packs of cat food that are now making their way to store shelves.

According to Dan Friedrich, general manager of 9-Lives at Newport, Ky.-based Heinz Pet Products, Robert Kailing, who was the category manager for pet foods at H-E-B, was the "catalyst" behind the company replacing its individual 5.5-ounce cans with bundled, single-variety four-packs.

"Kailing was an early pioneer

Register to view the full article

test - Advanced Registered User

Already a member? .