HELENE CURTIS SET TO ROLL OUT NEW SUAVE BABY CARE LINE

CHICAGO -- Helene Curtis here is making a run for a share of the baby care category with the rollout of a new line of Suave Baby Care products later this month.The line of baby products includes shampoos, powders, oil, lotion, baby bath and wipes and will be priced 25% less than the leading brand, said the company.The entry, and a response from Johnson & Johnson, the category leader, should bump up

CHICAGO -- Helene Curtis here is making a run for a share of the baby care category with the rollout of a new line of Suave Baby Care products later this month.

The line of baby products includes shampoos, powders, oil, lotion, baby bath and wipes and will be priced 25% less than the leading brand, said the company.

The entry, and a response from Johnson & Johnson, the category leader, should bump up the level of advertising and promotion. Consumer products analysts said,

Register to view the full article

Already a member? .