HERE COME THE JUGS

Concerns over the quality of municipal water systems and trends toward healthier living are keeping supermarket sales of gallon jugs of water flowing. According to retailers, jug water sales continue to gush whether the water is on feature or not. Some retailers find sales to be so strong that they do not even see a need to advertise the category. And shoppers are buying national, regional and private-label

Concerns over the quality of municipal water systems and trends toward healthier living are keeping supermarket sales of gallon jugs of water flowing. According to retailers, jug water sales continue to gush whether the water is on feature or not. Some retailers find sales to be so strong that they do not even see a need to advertise the category. And shoppers are buying national, regional and private-label brands with abandon.

"In gallon water we sell tremendous tonnage; multi-thousa

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