HERO SET TO SAVE WASHINGTON APPLES

WENATCHEE, Wash. -- The Washington Apple Commission here has launched a series of television ads that spearhead an unprecedented multimedia effort to increase domestic consumption of its products.With this year's ad budget set at $20 million -- more than double the money earmarked for advertising in previous years -- the commission is running a campaign that's designed to increase domestic consumption

WENATCHEE, Wash. -- The Washington Apple Commission here has launched a series of television ads that spearhead an unprecedented multimedia effort to increase domestic consumption of its products.

With this year's ad budget set at $20 million -- more than double the money earmarked for advertising in previous years -- the commission is running a campaign that's designed to increase domestic consumption of Washington apples by 25% over the next three years.

Large crop yields an

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