HEROES AT LARGE

Sandwiches are getting special attention in supermarket delis this summer.Retailers are creating new combinations with catchy names, adding health-oriented selections, and setting out more choices in self-service cases. For many, the move is part of a strategy to grab business away from the likes of the highly successful Subway sandwich chain.To handle expanded programs, deli executives are reorganizing

Sandwiches are getting special attention in supermarket delis this summer.

Retailers are creating new combinations with catchy names, adding health-oriented selections, and setting out more choices in self-service cases. For many, the move is part of a strategy to grab business away from the likes of the highly successful Subway sandwich chain.

To handle expanded programs, deli executives are reorganizing preparation procedures. To get the word out, they're adding new sig

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