HERSHEY TO EXPAND VMI PROGRAM

SAN FRANCISCO -- Hershey Pasta Group plans to add 14 retailers this year to its three-year-old vendor-managed inventory program.The move will raise the total of VMI customers to 20, according to Keith Costello, director of customer service for the group, a part of Hershey Foods Corp., Hershey, Pa."These 20 customers represent 15% of all case volume," said Costello, speaking here last month at a conference

SAN FRANCISCO -- Hershey Pasta Group plans to add 14 retailers this year to its three-year-old vendor-managed inventory program.

The move will raise the total of VMI customers to 20, according to Keith Costello, director of customer service for the group, a part of Hershey Foods Corp., Hershey, Pa.

"These 20 customers represent 15% of all case volume," said Costello, speaking here last month at a conference sponsored by the Institute for International Research, New York.

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