HIGH COURT RULING FAVORS GENERIC COMMODITY ADVERTISING

WASHINGTON (FNS) -- The U.S. Supreme Court has given generic advertising of commodities a thumbs up, ruling that government can force businesses to fund these programs.In a 5 to 4 decision handed down June 25, the High Court reversed an appeals court ruling that, if upheld, would have made industry participation voluntary in dozens of generic promotion programs pushing dozens of commodities ranging

WASHINGTON (FNS) -- The U.S. Supreme Court has given generic advertising of commodities a thumbs up, ruling that government can force businesses to fund these programs.

In a 5 to 4 decision handed down June 25, the High Court reversed an appeals court ruling that, if upheld, would have made industry participation voluntary in dozens of generic promotion programs pushing dozens of commodities ranging from butter to beef.

The court took up the issue on the basis of whether manda

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