HIGH-LEVEL SAUCES

Pasta sauce sales just keep bubbling along. A host of superpremium sauces using fresh tomatoes, imported olive oil and chunks of fresh vegetables as their key ingredients have become the driving force in the category, bringing sales from a simmer to a boil.Consumers like the rich, homemade taste these sauces deliver, while retailers like the higher margins and price tags they bring to the shelves.

Pasta sauce sales just keep bubbling along. A host of superpremium sauces using fresh tomatoes, imported olive oil and chunks of fresh vegetables as their key ingredients have become the driving force in the category, bringing sales from a simmer to a boil.

Consumers like the rich, homemade taste these sauces deliver, while retailers like the higher margins and price tags they bring to the shelves. While traditional pasta sauces are often offered as loss leaders selling for well under

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