HIGH MARKS ARE EXPECTED IN BTS LICENSED LINES

Supermarket general merchandise executives indicated they would be less cautious about buying costly licensed merchandise for back-to-school season, due to consumer demand for these items.Movie, television and sports licensed products will play a larger role in fall back-to-school programs and promotions this year, they said.The interest in new theatrical and video releases, TV shows and sports teams

Supermarket general merchandise executives indicated they would be less cautious about buying costly licensed merchandise for back-to-school season, due to consumer demand for these items.

Movie, television and sports licensed products will play a larger role in fall back-to-school programs and promotions this year, they said.

The interest in new theatrical and video releases, TV shows and sports teams continues to drive shopper interest for themed tie-in school supplies and a

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