HIGH SUSPENSE SURROUNDS THE SIAL D'OR COMPETITION

The SIAL d'Or awards are the Golden Globes of the consumer packaged goods industry.In late May, trade journalists from 27 countries gathered in Paris to pick the best new products released in 2003 in 12 categories, and the best new product from the participating country. The judging criteria are based on commercial success, innovation, and how successfully the product satisfies a market need. Products

The SIAL d'Or awards are the Golden Globes of the consumer packaged goods industry.

In late May, trade journalists from 27 countries gathered in Paris to pick the best new products released in 2003 in 12 categories, and the best new product from the participating country. The judging criteria are based on commercial success, innovation, and how successfully the product satisfies a market need. Products are scored using a point system that is heavily weighted on commercial success

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