INDIANAPOLIS -- The controversy surrounding olestra hasn't stopped sales of snacks made with the fat substitute from selling briskly in this test market.
Mike Bracken, store manager of a Cub Foods Stores unit in Castleton, Ind., which along with a Kroger Co. unit in Fishers, was literally wrapped in WOW! packaging, said sales have been surpassing expectations.
"The olestra snacks started out really well because [the manufacturers] flooded the market with heavy advertising. Sal