HIGH WATER MARK

Sales of premium bottled waters are still rising, with no crest in sight, despite the onslaught from ready-to-drink iced teas, iced coffees and soda pops.Several bottlers have expanded the category by seeping into low-calorie flavored waters, like mandarin orange, tangerine, lemon-lime and cranberry, which many retailers expect will further build product popularity. Retailers say the premium waters,

Sales of premium bottled waters are still rising, with no crest in sight, despite the onslaught from ready-to-drink iced teas, iced coffees and soda pops.

Several bottlers have expanded the category by seeping into low-calorie flavored waters, like mandarin orange, tangerine, lemon-lime and cranberry, which many retailers expect will further build product popularity. Retailers say the premium waters, often characterized by fancy fluted or ribbed bottles,

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