HILLS MARKET BEEFS UP PREPARED FOODS

COLUMBUS, Ohio -- Hills Market here doubled its prepared foods sales when it added variety and brought them out of the corner and into the spotlight.Previously, the prepared foods items had occupied a 12-foot refrigerated case late in the store traffic pattern. Now, they're in a more prominent 20-foot case against the back wall, in-line between meat and seafood and the service deli counter."We're

COLUMBUS, Ohio -- Hills Market here doubled its prepared foods sales when it added variety and brought them out of the corner and into the spotlight.

Previously, the prepared foods items had occupied a 12-foot refrigerated case late in the store traffic pattern. Now, they're in a more prominent 20-foot case against the back wall, in-line between meat and seafood and the service deli counter.

"We're selling the idea of a whole meal by doing this," said Todd Kerscher, owner of H

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