Salsa just keeps getting hotter. Three years after it passed ketchup as America's No. 1 condiment, the Mexican-born product continues to be a big winner
Not wanting to be caught napping, grocers have been quick to capitalize on the category's success, adding varieties and cross-merchandising all over the store.
"Salsa is rising better than the overall category it's in," said Doug Keller, director of grocery at Save Mart Supermarkets, Modesto,