THE HIP DIP

Salsa just keeps getting hotter. Three years after it passed ketchup as America's No. 1 condiment, the Mexican-born product continues to be a big winnerfor retailers.Not wanting to be caught napping, grocers have been quick to capitalize on the category's success, adding varieties and cross-merchandising all over the store."Salsa is rising better than the overall category it's in," said Doug Keller,

Salsa just keeps getting hotter. Three years after it passed ketchup as America's No. 1 condiment, the Mexican-born product continues to be a big winner

for retailers.

Not wanting to be caught napping, grocers have been quick to capitalize on the category's success, adding varieties and cross-merchandising all over the store.

"Salsa is rising better than the overall category it's in," said Doug Keller, director of grocery at Save Mart Supermarkets, Modesto,

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