HIP, PREMIUM LABELS HEAD LIST OF TOP WINE BRANDS

CHICAGO -- Americans love so-called lifestyle wines, those that are easy on the wallet and palate alike. With wacky labels and whimsical names like Yellow Tail and Smoking Loon, they're prominent on a new list of the top 25 wine labels from Information Resources Inc. here.IRI looked at wines that sold at least 100,000 cases in U.S. supermarkets and drug stores in the year that ended March 20 and analyzed

CHICAGO -- Americans love so-called lifestyle wines, those that are easy on the wallet and palate alike. With wacky labels and whimsical names like Yellow Tail and Smoking Loon, they're prominent on a new list of the top 25 wine labels from Information Resources Inc. here.

IRI looked at wines that sold at least 100,000 cases in U.S. supermarkets and drug stores in the year that ended March 20 and analyzed such data as their volume growth, merchandising effectiveness, profitability, di

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