HISPANIC CONVERSION

ONTARIO, Calif. -- Mike Provenzano doesn't speak Spanish, but his stores do.Provenzano, who is president and chief executive officer of Pro & Sons here, understands enough about Hispanic marketing to have developed a six-store operation that's attracting $100 million worth of business annually.Five of the stores are in Southern California and the sixth is in Phoenix, with a second Phoenix store scheduled

ONTARIO, Calif. -- Mike Provenzano doesn't speak Spanish, but his stores do.

Provenzano, who is president and chief executive officer of Pro & Sons here, understands enough about Hispanic marketing to have developed a six-store operation that's attracting $100 million worth of business annually.

Five of the stores are in Southern California and the sixth is in Phoenix, with a second Phoenix store scheduled to open at the beginning of January. Provenzano's company does

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