ENGLEWOOD CLIFFS, N.J. - Wal-Mart Stores, Publix Super Markets and H.E. Butt Grocery Co. are among the retailers partaking in Unilever's largest Hispanic outreach effort for its food brands.
Mobile marketing vehicles will make stops at these and dozens of other retailers as part of the Desafio del Sabor (The Flavor Challenge), a national cooking competition.
The goal of the contest is to celebrate Hispanics' love of home cooking. About 70% of Hispanics report confidence in the