HISPANICS: ROTISSERIE CHICKEN IS MUY BUENO

MADISON, Wis. -- Supermarket delis can attract more Hispanic shoppers with a strong rotisserie chicken program, and offer authentic side dishes with it, a research report suggests.Since Hispanics are apt to buy rotisserie chicken at their supermarket, adding traditional Hispanic sides could seal their loyalty, and their word-of-mouth comments could lure more customers from the Hispanic community,

MADISON, Wis. -- Supermarket delis can attract more Hispanic shoppers with a strong rotisserie chicken program, and offer authentic side dishes with it, a research report suggests.

Since Hispanics are apt to buy rotisserie chicken at their supermarket, adding traditional Hispanic sides could seal their loyalty, and their word-of-mouth comments could lure more customers from the Hispanic community, the study concluded.

Nearly half (45%) of Hispanic subjects surveyed said they b

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