HISPANICS WANT COUPONS FOR PERISHABLES, STUDY SHOWS

WINSTON-SALEM, N.C. - Hispanics use fewer coupons than the general population because many promotions aren't geared to product categories they buy, according to preliminary findings of a study on minority couponing trends.First-generation immigrants seek out perishables, but relatively few coupons are dropped in these categories, said Anne Brumbaugh, assistant professor of marketing, Wake Forest University's

WINSTON-SALEM, N.C. - Hispanics use fewer coupons than the general population because many promotions aren't geared to product categories they buy, according to preliminary findings of a study on minority couponing trends.

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