HISPANICS WANT COUPONS FOR PERISHABLES, STUDY SHOWS

WINSTON-SALEM, N.C. - Hispanics use fewer coupons than the general population because many promotions aren't geared to product categories they buy, according to preliminary findings of a study on minority couponing trends.First-generation immigrants seek out perishables, but relatively few coupons are dropped in these categories, said Anne Brumbaugh, assistant professor of marketing, Wake Forest University's

WINSTON-SALEM, N.C. - Hispanics use fewer coupons than the general population because many promotions aren't geared to product categories they buy, according to preliminary findings of a study on minority couponing trends.

First-generation immigrants seek out perishables, but relatively few coupons are dropped in these categories, said Anne Brumbaugh, assistant professor of marketing, Wake Forest University's Babcock Graduate School of Management in Winston-Salem, N.C.

Brumbau

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