HITCHING PITCHES TO A STAR

Although supermarkets aren't "Toy 'R' Us," licensed toys and other merchandise will play prominently in the grocery aisles this fourth quarter as retailers gear up for a competitive season.Among the licensed merchandise that buyers mentioned they bought nearly six months ago to feature this holiday are Disney's "Toy Story," Mattel's "Barbie," Warner Bros.' "Looney Tones," Coca-Cola -- and a slew of

Although supermarkets aren't "Toy 'R' Us," licensed toys and other merchandise will play prominently in the grocery aisles this fourth quarter as retailers gear up for a competitive season.

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