HITTING THE TARGET

Coupons can be an effective part of a retail marketing program, but only if they reach the right shopper.A growing number of retailers today said they are looking to make sure that more coupons are targeting the right shoppers in their stores. Advances in technology are now enhancing these promotions at checkout, according to retailers and others familiar with in-store delivery methods. They enable

Coupons can be an effective part of a retail marketing program, but only if they reach the right shopper.

A growing number of retailers today said they are looking to make sure that more coupons are targeting the right shoppers in their stores. Advances in technology are now enhancing these promotions at checkout, according to retailers and others familiar with in-store delivery methods. They enable coupons to be more targeted than ever before. The result is higher redemption and more

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