HMR SUMMIT '99

ATLANTA -- A concise marketing plan can secure the cooperation -- from top management on down to store-level -- that's needed to launch a meals program.That's what consultant Ed DeLuca, who is a former KFC executive, restaurateur and founder of DeLuca Inc., Middlebury, Conn., told attendees at the HMR Summit '99 conference here last month.Boiling down goals and strategies to a few pages that every

ATLANTA -- A concise marketing plan can secure the cooperation -- from top management on down to store-level -- that's needed to launch a meals program.

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