HMR SUMMIT '99

ATLANTA -- A concise marketing plan can secure the cooperation -- from top management on down to store-level -- that's needed to launch a meals program.That's what consultant Ed DeLuca, who is a former KFC executive, restaurateur and founder of DeLuca Inc., Middlebury, Conn., told attendees at the HMR Summit '99 conference here last month.Boiling down goals and strategies to a few pages that every

ATLANTA -- A concise marketing plan can secure the cooperation -- from top management on down to store-level -- that's needed to launch a meals program.

That's what consultant Ed DeLuca, who is a former KFC executive, restaurateur and founder of DeLuca Inc., Middlebury, Conn., told attendees at the HMR Summit '99 conference here last month.

Boiling down goals and strategies to a few pages that every department head can hold in his or her hand -- or view on a computer screen --

Register to view the full article

test - Advanced Registered User

Already a member? .