!HOLA! KRAFT

THE HISPANIC SHOPPERNORTHFIELD, Ill. -- The way Hispanics shop the supermarket largely depends on their level of acculturation, according to a new Food Marketing Institute report, sponsored by Kraft Foods, Procter & Gamble Co. and the Kellogg Co.The report -- "U.S. Hispanics: Insights Into Grocery Shopping Preferences and Attitudes" -- also revealed the market is especially profitable for the consumer

THE HISPANIC SHOPPER

NORTHFIELD, Ill. -- The way Hispanics shop the supermarket largely depends on their level of acculturation, according to a new Food Marketing Institute report, sponsored by Kraft Foods, Procter & Gamble Co. and the Kellogg Co.

The report -- "U.S. Hispanics: Insights Into Grocery Shopping Preferences and Attitudes" -- also revealed the market is especially profitable for the consumer packaged goods industry. While Hispanics tend to have lower salar

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