HOLIDAY EXPOSURE

When it comes to film sales, few retailers can ignore the built-in incentive for shoppers to buy for the holidays.This undoubtedly is the busiest time of the year to move photo supplies, say retailers. The fourth quarter accounts for about 36% of category sales, according to general merchandise buyers and suppliers. The Photo Marketing Association, Jackson, Mich., in its consumer study for 1996, confirms

When it comes to film sales, few retailers can ignore the built-in incentive for shoppers to buy for the holidays.

This undoubtedly is the busiest time of the year to move photo supplies, say retailers. The fourth quarter accounts for about 36% of category sales, according to general merchandise buyers and suppliers. The Photo Marketing Association, Jackson, Mich., in its consumer study for 1996, confirms this fact. The study revealed that 35.5% of film for 1996 was purchased in the f

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TAGS: Walmart