HOLIDAY HOOPLA

As holiday promotions move into high gear, retailers are anticipating winter windfalls.Some buyers consider December to be the prime time for Christmas sales, but others look at holiday activity as a two-month period that begins a few weeks before Thanksgiving."Most promotions run four weeks, and some are continued from Thanksgiving through New Year's Day," said Eleanor Bennett, manager of deli/frozen

As holiday promotions move into high gear, retailers are anticipating winter windfalls.

Some buyers consider December to be the prime time for Christmas sales, but others look at holiday activity as a two-month period that begins a few weeks before Thanksgiving.

"Most promotions run four weeks, and some are continued from Thanksgiving through New Year's Day," said Eleanor Bennett, manager of deli/frozen food purchasing at Certified Grocers of California, Los Angeles.

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