HOLIDAY PROMOS INSPIRE SUNNY SALES FOR PRODUCE

Produce executives reported sunny results overall from their Easter promotions, despite the lingering effects from California flooding that dampened sales on some items.Initial worries about the quality and quantity of strawberries proved unfounded, as retailers reported highly successful strawberry promotions this Easter.While one grocery wholesaler said he did encounter supply gaps for strawberries,

Produce executives reported sunny results overall from their Easter promotions, despite the lingering effects from California flooding that dampened sales on some items.

Initial worries about the quality and quantity of strawberries proved unfounded, as retailers reported highly successful strawberry promotions this Easter.

While one grocery wholesaler said he did encounter supply gaps for strawberries, for the most part merchandisers reported no problems with either quality o

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