Direct to video is especially big during the fourth quarter. And, in the upcoming season, more supermarket product with a fourth-quarter impact is coming from all major studios.
lowed by the animated feature "Faeries" Sept. 26. The latter film, about two children lost in Fairyland, debuted on cable's Starz! in January. "'Faeries' will succeed or fail based on word of mouth," said Martin Blythe, Paramount vice president of publicity. "We think it's strong enough to become an evergreen