Retailers are looking to holiday promotions to spur on the biggest time of the year for wine and spirits, if not for beer, which sells best during the summer.
"The holidays provide a major opportunity. Obviously, consumption is up then. People have company, and they also buy wine as gifts," said Scott Silverman, specialty buyer for Rice Epicurean Markets, Houston. Also, when shoppers have wine in the basket, they tend to spend more on other items, too, he added.